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Category: Marketing

Sales Enablement. Agile Content.

August 7, 2019 Content Logic

Sales Enablement is largely focused on technology to enable efficient access to the marketing corpus.  They are powerful tools for…

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Posted in: Agile Marketing, Communication, Inbound Marketing, Marketing, Outbound marketing, Sales Enablement Filed under: Agile Marketing, content marketing, Sales Enablement

Case Study as Narrative

July 24, 2019 Content Logic

Case studies are extremely valuable for demonstrating credibility or “right to play.” They can effectively communicate authority, knowledge, and value.

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Posted in: Case Study, Inbound Marketing, Marketing, Sales Enablement Filed under: Agile Marketing, Case Study, content marketing, Inbound Markeitng, Sales Enablement

Legal Services and the Art of Commodity

January 28, 2019 Content Logic

A version of this article was originally posted on 1 July 2015  as Commoditization and the Fallacious “Apples to Apples” Comparison.…

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Posted in: Commodity, Legal Services Marketing, Market Views, Pricing Filed under: Inbound Markeitng, Legal Services, Pricing

Will ABA Model Rules 7.1-7.5 Changes Change Anything?

September 6, 2018 Content Logic

In the recent article, Legal Marketing and Ethics Experts: ABA Model Rule Changes Are Too Little, Too Late, there are two particularly standout points:

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Posted in: Communication, Inbound Marketing, Legal Services Marketing, Market Views, Quotables Filed under: content marketing, Inbound Markeitng, Legal Services Marketing

Marketing Legal Services: What If You Don’t?

May 31, 2018 Content Logic

It is not so much a surprise to read in the recent American Lawyer article, “The Second Hundred Are Being…

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Posted in: Legal Services Marketing, Market Views Filed under: Legal Services Marketing

Using 6 Sigma in Content Marketing

May 7, 2018 Content Logic

  The Kano Model: A Professional Services Marketing Prescription Professional services practitioners who are involved in process improvements will likely…

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Posted in: Inbound Marketing, Lean Six Sigma, Market Views, Marketing, Uncategorized Filed under: content marketing, Lean Six Sigma

Marketing Professional Services

April 10, 2018 Content Logic

Marketing professional services has challenges that differentiate it from product-centric marketing.  But they do share certain commonalities.  The way prospects engage in…

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Posted in: Inbound Marketing, Market Views, Marketing, Outbound Marketing Filed under: buyers journey, content marketing, market dynamics, professional services, RFP, sales funnel

Recent Posts

  • Sales Enablement. Agile Content.
  • Case Study as Narrative
  • Legal Services and the Art of Commodity
  • Will ABA Model Rules 7.1-7.5 Changes Change Anything?
  • Marketing Legal Services: What If You Don’t?
  • Using 6 Sigma in Content Marketing
  • Marketing Professional Services
  • Are We Heard?

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