Content architecture is form as function. It is about layouts and formatting that are easy to navigate and keep readers engaged.
The Architecture of Content
Effective content design is visually appealing and helps guide the reader. Even if your intended audience knows you by reputation or association, you are still fighting for constrained time and attention. Text treatments should allow your reader to quickly assess relevance and direct their scan to the most compelling information. It should encourage additional engagement.
Get this wrong and
- authority is undermined
- knowledge is questioned, and
- value is eroded, worse – lost.
It is the visual equivalent of bad grammar.
Well-designed content is form as function.
I was awed by Adam’s sense of manipulating texts – avoiding jargon, editing to the core, suggesting hierarchies, different text treatments, and visualizations. We worked well together.
Founder & Creative
Brand Design Firm
A deft use of elements such as hierarchies, listicles, callouts, data visualizations and other graphic elements work like signposts. They direct the reader's attention to the most salient and compelling points.
More than crafting text, Content Logic designs content to be both visually appealing and effective in guiding the reader.