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Tag: Inbound Markeitng

Case Study as Narrative

July 24, 2019 Content Logic Leave a comment

Case studies are extremely valuable for demonstrating credibility or “right to play.” They can effectively communicate authority, knowledge, and value.

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Posted in: Case Study, Inbound Marketing, Marketing, Sales Enablement Filed under: Agile Marketing, Case Study, content marketing, Inbound Markeitng, Sales Enablement

Legal Services and the Art of Commodity

January 28, 2019 Content Logic Leave a comment

A version of this article was originally posted on 1 July 2015  as Commoditization and the Fallacious “Apples to Apples” Comparison.…

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Posted in: Commodity, Legal Services Marketing, Market Views, Pricing Filed under: Inbound Markeitng, Legal Services, Pricing

Will ABA Model Rules 7.1-7.5 Changes Change Anything?

September 6, 2018 Content Logic Leave a comment

In the recent article, Legal Marketing and Ethics Experts: ABA Model Rule Changes Are Too Little, Too Late, there are two particularly standout points:

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Posted in: Communication, Inbound Marketing, Legal Services Marketing, Market Views, Quotables Filed under: content marketing, Inbound Markeitng, Legal Services Marketing

Recent Posts

  • Sales Enablement. Agile Content.
  • Case Study as Narrative
  • Legal Services and the Art of Commodity
  • Will ABA Model Rules 7.1-7.5 Changes Change Anything?
  • Marketing Legal Services: What If You Don’t?
  • Using 6 Sigma in Content Marketing
  • Marketing Professional Services
  • Are We Heard?

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Recent Posts

  • Sales Enablement. Agile Content.
  • Case Study as Narrative
  • Legal Services and the Art of Commodity
  • Will ABA Model Rules 7.1-7.5 Changes Change Anything?
  • Marketing Legal Services: What If You Don’t?

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