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Tag: Inbound Markeitng

Case Study as Narrative

July 24, 2019 Content Logic

Case studies are extremely valuable for demonstrating credibility or “right to play.” They can effectively communicate authority, knowledge, and value.

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Posted in: Case Study, Inbound Marketing, Marketing, Sales Enablement Filed under: Agile Marketing, Case Study, content marketing, Inbound Markeitng, Sales Enablement

Legal Services and the Art of Commodity

January 28, 2019 Content Logic

A version of this article was originally posted on 1 July 2015  as Commoditization and the Fallacious “Apples to Apples” Comparison.…

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Posted in: Commodity, Legal Services Marketing, Market Views, Pricing Filed under: Inbound Markeitng, Legal Services, Pricing

Will ABA Model Rules 7.1-7.5 Changes Change Anything?

September 6, 2018 Content Logic

In the recent article, Legal Marketing and Ethics Experts: ABA Model Rule Changes Are Too Little, Too Late, there are two particularly standout points:

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Posted in: Communication, Inbound Marketing, Legal Services Marketing, Market Views, Quotables Filed under: content marketing, Inbound Markeitng, Legal Services Marketing

Recent Posts

  • Sales Enablement. Agile Content.
  • Case Study as Narrative
  • Legal Services and the Art of Commodity
  • Will ABA Model Rules 7.1-7.5 Changes Change Anything?
  • Marketing Legal Services: What If You Don’t?
  • Using 6 Sigma in Content Marketing
  • Marketing Professional Services
  • Are We Heard?

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