Case studies are extremely valuable for demonstrating credibility or “right to play.” They can effectively communicate authority, knowledge, and value.
A version of this article was originally posted on 1 July 2015 as Commoditization and the Fallacious “Apples to Apples” Comparison.…
In the recent article, Legal Marketing and Ethics Experts: ABA Model Rule Changes Are Too Little, Too Late, there are two particularly standout points: