B2B Content Development & Architecture
Content Logic specializes in B2B professional services marketing with particular expertise in GRC, legal, complex investigations, data privacy, cybersecurity, and transformational technology (SaaS, PaaS, and managed services).
Laser focused on capturing and communicating your competitive advantage, Content Logic delivers marketing content that demonstrates market leadership and authority. A position that wins the most sought-after clients, earns loyalty, and commands premium pricing.
It’s not what…
It is not enough to recite credentials, undifferentiated experiences, and simply proclaim you're "the best."
And, unless you are one of only a very few that offers a particular service, marketing heavily focused on what you do will also fail to distinguish your services and establish an identifiable market position.
While important in signifying your right to play, these attributes become undifferentiable, devoid of competitive advantage, and perceived as a commodity. Marketing focused here – even with the best SEO – will not achieve desired results.
Rather, how your firm marshals its collective expertise and delivers services to solve client challenges is not easily recreated by competitors. Here the unique advantages you bring will be perceived by clients to be their competitive advantage.
Marketing content, sales enablement, and thought leadership should be focused on these attributes.
Content Logic develops the vocabulary and marketing corpus that will communicate your market differentiation and client delighters.
Write what matters. Be uniquely expert.
Content Architecture is Form as Function
I was awed by Adam’s sense of manipulating texts – avoiding jargon, editing to
the core, suggesting hierarchies, different text treatments, and visualizations.
—N.H., Founder & Creative
Effective content design creates visual appeal and helps the reader more quickly assess relevance and encourage further engagement.
A deft use of elements such as hierarchies, callouts, quotations, data visualizations, and relevant graphic elements work to advance the narrative and increase readability.
Marrying form and function, Content Logic designs content to be visually appealing, improve readability, and enhance impact.
Content Logic delivers substantive content that withstands the scrutiny of experts in context of the target audience and medium of communication.
- Articles (Ghost Writing)
- Case Studies
- RFP Response, Business Proposals
- Website Pages and Blogs
- Webinars, CLEs, and CPEs
- and more (print & digital)