Content Development
Craft concise texts to cogently communicate your firm's core values, and clearly demonstrate the knowledge, authority, and value, you deliver to your clients.
Content Architecture
Design text to create compelling layouts that lead the eye, and keeps readers engaged. Introduce design elements and data visualizations that support and credentialize the text.
Consulting Engagements
Build the vocabulary that defines your mission. Develop a content strategy using client profiles and engagement models. Establish the lexicon that decodes the value of your services.
Why Content Logic
Content Logic recognizes that market- and client-facing professionals, such as attorneys, often lack the time, necessary support (or both) to produce thought leadership and needed content for marketing programs. Marketing professionals in the firm, if available, may struggle with the recondite language associated with legal services, technology, and other professional services offerings. Small firms often have only very limited content marketing and business development support.
Content Logic also understands that licensed professionals such as members of the bar or CPAs for example, are authorities with significant responsibilities to the clients' and markets they serve. Subject to regulatory constraint and ethical considerations, they cannot engage in marketing hyperbole.
Founded to provide professionals this needed support, Content Logic assist in the crafting of text and typographical design elements to cogently and persuasively communicate the value of your (often complex) services. Our focus is always on the salient. Forgoing rote marketing platitudes and hype, we work to craft language that communicates your knowledge, authority, and value.
Services range from individual writing and editing assignments (for example a thought leadership piece or assistance with an RFP response), to consulting engagements that help you better define your brand, differentiators, and market messaging.
Content Logic. Write what matters.™
Call or email us to discuss your requirements, engagement details and pricing structures.